Practices in Business Communication
The Webb Foundation
A unique, definitive practical
strategic planning guide for people involved in corporate,
educational and governmental communications media. Dynamic Media
in Transition is a comprehensive reference and resource to which
media professionals can turn for insights and guidance on adding
value to the services they provide.
Industry veterans Austin
Faccone and Richard Van Deusen, through surveys,
extensive research and case studies present an in-depth look at
the business communications media industry. This book provides
the most comprehensive report ever published on budgets,
staffing, productivity and best practices. It analyzes trends
and, for the first time provides detailed information on how
media, from print, through 16MM film to DVD is produced and used
and at what cost. Special sections deal with the impact of
technology, media asset management and organizational
structures, among other topics.
The author's New Media Services
models define the critical success factors required for in-house
departments and production companies to stay on the leading edge
of this rapidly evolving industry. This is the must-read report
corporate, government and educational media managers and
production companies have been seeking for a long time.
"It's required reading
for all managers and executives in the business communications
Charles E. Cogar, Manager, AV Communications, Mutual of
"The information in
this report can be found nowhere else ... critically important
to all corporate communication decision makers."
Joseph A. Maiella, Sr. Vice President, CrewStar, Inc.,
former President, the Webb Foundation
"It's essential reading
for any serious player in the media services industry ...
makes it possible to understand trends within the corporate
communications media services marketplace."
Nils Huehnergarth, President, Static & Motion Productions,
"For the first time the
academic community has a resource to help define the field of
David H. Ostroff, Professor of Journalism and
Communications, University of Florida
While the recent recession and the tragic events of September 11th have had
significant impact on business, the best practices and
organizational concepts outlined in this book remain constant.
They provide a plausible roadmap to recovery.
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