A compendium of proven best practice
tactics and strategies to drive visibility, credibility and
organizational advantages for managers of creative services and media
communications departments.
{ Critical Management Issues
– Based on surveys and interviews with practicing professionals,
the most common problems faced by media managers today with best
practice solutions and lessons learned in gaining seats at the
Strategic Planning Table.
{ Organizing the In-House Media Department
– Reporting lines, internal alignments and functional
responsibilities. Advantages and disadvantages of five typical
reporting relationships, including IT.
{ Managing and Marketing the Media Function
–
Identifying and gaining credibility with the best
in-house prospects. Managing change, strategic planning,
management best practices and benchmarks for the model
department.
{ Measuring
and Proving the Value of Media
– Measuring results, ROI, metrics, surveys and reporting. Keys
to sustaining the long term value of the media function. Using
the Balanced Scorecard and Key Performance Indicators to create
the management dashboard.
{ Outsourcing Models–
Outsourcing trends and best practice management tactics and
strategies. Leveraging the value of outsourcing to make it work
for the media department rather than seeing it as a threat.
{ Managing the Staff and the Production Process
– Developing meaningful job descriptions. Staff skillsets, cross
training and multi-tasking. Working with Generation Y, contract
staffing firms, freelancers and independent contractors. Mapping
and improving the production process.
{ Production & Process Management
– From concept to distribution key performance indicators and
lessons learned in making the process more efficient and more
manageable.
{ Managing the Technology Curve
– The impact of new and evolving technologies on the
communications process. Pros, cons and pitfalls of Social
Networks, Digital Signage and Media Asset Management.
This publication
draws upon the author’s 45 years of
experience in media communications management combined with what
he has learned from industry-wide surveys and benchmarking and
organizational studies involving over 50 corporate media
departments.
Publication Cover Price......................
$250.00
CMMA/MCA-I Member Price.............
$225.00
Educational Institution Price...............
$200.00
(Priority Mail shipping
included. New York City and New York State sales taxes
added if appropriate)
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