A compendium of proven best practice tactics
and strategies to drive visibility, credibility and
organizational advantages for managers of creative services and
media communications departments.
{
Critical Management Issues
Based on surveys and interviews with practicing professionals,
the most common problems faced by media managers today with best
practice solutions and lessons learned in gaining seats at the
Strategic Planning Table.
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Organizing the In-House Media Department
Reporting lines, internal alignments and functional
responsibilities. Advantages and disadvantages of five typical
reporting relationships, including IT.
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Managing and Marketing the Media Function
Identifying and gaining credibility with the best in-house
prospects. Managing change, strategic planning, management best
practices and benchmarks for the model department.
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Measuring and Proving the Value of Media
Measuring results, ROI, metrics, surveys and reporting. Keys
to sustaining the long term value of the media function. Using
the Balanced Scorecard and Key Performance Indicators to create
the management dashboard.
{
Outsourcing Models
Outsourcing trends and best practice management tactics and
strategies. Leveraging the value of outsourcing to make it work
for the media department rather than seeing it as a threat.
{
Managing the Staff and the Production Process
Developing meaningful job descriptions. Staff skillsets, cross
training and multi-tasking. Working with Generation Y, contract
staffing firms, freelancers and independent contractors. Mapping
and improving the production process.
{
Production & Process Management
From concept to distribution key performance indicators and
lessons learned in making the process more efficient and more
manageable.
{
Managing the Technology Curve
The impact of new and evolving technologies on the
communications process. Pros, cons and pitfalls of Social
Networks, Digital Signage and Media Asset Management.
This publication draws upon the
authors 45 years of experience in media communications
management combined with what he has learned from industry-wide
surveys and benchmarking and organizational studies involving
over 50 corporate media departments.
