Driving Success: The Media Managers Guide to Proving Value.

A compendium of proven best practice tactics and strategies to drive visibility, credibility and organizational advantages for managers of creative services and media communications departments.

Dynamic Media Business Trends Analysis - Edition # 9, January 2008. The latest semi-annual report on the state of the media services industry produced semi-annually by Media Strategies as an addendum to the 2001 report, Dynamic Media in Transition.

Media In The Pharmaceutical Industry. (PDF) Report of an MCA-I NJ panel discussion among managers of three leading pharmaceutical companies, March 21, 2007.

Proving Media Value - Adapted from a presentation delivered by Richard Van Deusen, Managing Director of Media Strategies, Inc. at the National Meeting of the Communications Media Management Association (CMMA), on October 8, 2002. This is one of the seven critical success factors the author has found to be key drivers of best-in-class corporate media communications departments. This report includes a proposal for a balanced scorecard approach to identifying the value of media deliverables. Downloadable PDF file.

Communications Media Production - Insource or Outsource (PDF)
A landmark benchmarking study of best practices in outsourcing and insourcing of media production. Look here for the executive summary. To view a printable order form (in .pdf format) for this study, click here.

Media Management Update - Newsletter Archive

Take look at some of these back issues for a recent history of comings, goings and trends in this dynamic industry.

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